CRO is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The goal is to increase the conversion rate of your website and drive more revenue from your existing traffic.

The benefits are numerous! The most important is that it can significantly increase your website's revenue without requiring additional traffic. By improving your website's conversion rate, you'll get more value out of every visitor who comes to your site. Additionally, CRO can improve user experience, reduce bounce rates, and help you better understand your target audience.

Generally, no. The changes made during a CRO campaign are focused on improving the user experience and encouraging visitors to take action, rather than manipulating search engine rankings. However, there are some cases where a poorly executed CRO campaign could have a negative impact on SEO, which it why it's important to work with experienced professionals.

It's possible, highly likely, really. During a CRO campaign, we'll analyze your website and make recommendations for changes that could improve conversion rates. This could include changes to the layout, content, calls-to-action, or other elements on your site. However, we'll work with you to ensure that any changes are aligned with your brand and messaging.

The length of CRO campaign can vary depending on the complexity of your website and the scope of the project. Typically, we recommend starting with a minimum of 3 months to allow for data gathering, testing, and implementation of changes. That gives us enough time to get things running and get a good idea of how our campaign is performing. Most campaigns are ongoing as they require reoccurring testing and analyzing. Some campaigns may require longer periods of time to achieve optimal results. We'll work with you to set realistic expectations and timelines for your project.